Four key features that make infographics memorable and effective in promoting healthy changes have been identified by a new study published in the American Journal of Health Behavior.
Facebook and Pinterest love infographics. But what makes an infographic effective?
Healthcompare Infographics to Help US Citizens Choose from a Multitude of Health Insurance Plans
Health insurance comparison site, HealthCompare, has released infographics to help US citizens tackle common problems while trying to find health insurance.
Advertisement
‘An action-oriented title, short text, clear language, and an illustrated direct course of action make infographics memorable and effective in promoting healthy changes.’
Tweet it Now
"Illustrating research findings can be a fun and effective way of communicating with the non-scientific public but in order to make infographics useful, they must be concise, clear, and actionable," says co-author Rebecca Robbins, Postdoctoral Fellow at the NYU School of Medicine and former Food and Brand Lab researcher.
Feedback was first gathered from focus groups in order to
understand what makes an infographic effective and impactful. Following
this feedback, 20 health-related infographics were presented to fifty
individuals in a slideshow format to represent what one might see while
browsing the internet.
![Pinterest Gaining Popularity Among US Women]( "Pinterest Gaining Popularity Among US Women")
A survey has found that Pinterest, an image-based social networking service, is getting popular among women in U.S.
The infographics were analyzed based on dimensions such as whether the infographic has an action-oriented title, a short title, simple text, color, short text, and humor. These infographics were presented to the studied sample in a slideshow format to represent what one might see while browsing the internet.
The researchers found that four main dimensions were significant in determining whether an infographic was deemed successful in persuading the viewer: an action-oriented title, short text, clear language, and an illustrated direct course of action.
"You don't need Keith Haring or Rembrandt to create your infographics," says lead author Brian Wansink, Cornell University Professor, Food and Brand Lab Director and author of Slim by Design "You simply need make a clear with what you want people to take-away and most importantly, illustrate a clear call-to-action."
Source: Eurekalert
Pinterest Gaining Popularity Among US Women
A survey has found that Pinterest, an image-based social networking service, is getting popular among women in U.S.
Advertisement
The infographics were analyzed based on dimensions such as whether the infographic has an action-oriented title, a short title, simple text, color, short text, and humor. These infographics were presented to the studied sample in a slideshow format to represent what one might see while browsing the internet.
The researchers found that four main dimensions were significant in determining whether an infographic was deemed successful in persuading the viewer: an action-oriented title, short text, clear language, and an illustrated direct course of action.
"You don't need Keith Haring or Rembrandt to create your infographics," says lead author Brian Wansink, Cornell University Professor, Food and Brand Lab Director and author of Slim by Design "You simply need make a clear with what you want people to take-away and most importantly, illustrate a clear call-to-action."
Source: Eurekalert
Pinterest - Fastest Growing Social Site
Pinterest one of the fastest growing social sites has increasing becoming popular among women, says report.
Advertisement
 Pinterest Helps To Fight Eating DisordersPinterest, a new popular social network is now helping people suffering from eating disorders by letting them to 'pin' photos of their favorite items. | Advertisement
|
Advertisement