About My Health Careers Internship MedBlogs Contact us
Medindia LOGIN REGISTER
Warnings on Individual Cigarettes can Reduce Smoking
Advertisement

Warnings on Individual Cigarettes can Reduce Smoking

Font : A-A+

Highlights:
  • Printing individual cigarettes with warnings like ‘Smoking Kills’ can stop youngsters from taking up the habit
  • Government anti-smoking campaigns and tax rises on cigarettes remain the most effective methods to stop young people from starting smoking

Health warnings printed on individual cigarettes like 'Smoking Kills' could play a major role among young people in reducing smoking, reveals a new research from the University of Stirling.

Experts from Stirling's Institute of Social Marketing examined smokers' perceptions of the warning 'Smoking kills' on individual cigarettes - as opposed to the message only appearing on packs.

Advertisement

Warnings on Individual Cigarettes can Reduce Smoking

The team, led by Dr Crawford Moodie, found that smokers felt the innovative approach has the potential to discourage smoking among young people, those starting to smoke, and non-smokers.

Participants felt that a warning on each cigarette would prolong the health message, as it would be visible when taken from a pack, lit, left in an ashtray, and with each draw, thus making avoidant behavior more difficult.
Advertisement

The visibility of the warning to others was perceived as off-putting for some because it was associated with a negative image. Within several female groups, the warnings were viewed as depressing, worrying and frightening; with it suggested that people would not feel good smoking cigarettes displaying a warning.

The possibility of warnings on cigarettes is included in the Scottish Government's tobacco-control action plan, 'Raising Scotland's Tobacco-free Generation'. It suggests changes to "color, composition and/or warning messages on each stick".

The Canadian Government have also held a consultation on the proposals and published their findings.

The Stirling study canvassed the opinion of 120 smokers, aged 16 and over, in 20 focus groups held in Edinburgh and Glasgow in 2015. Within every group, participants felt that warnings on individual cigarettes would potentially have an impact on themselves or others.

"The consensus was that individual cigarettes emblazoned with warnings would be off-putting for young people, those starting to smoke, and non-smokers," Dr Moodie said. "This study suggests that the introduction of such warnings could impact the decision-making of these groups. It shows that this approach is a viable policy option and one which would - for the first time - extend health messaging to the consumption experience."

The research - funded by Cancer Research UK - also involved: Dr Rachel O'Donnell, Joy Fleming, Dr Richard Purves and Jennifer McKell (all of the ISM at Stirling), and Fiona Dobbie, of the Usher Institute of Population Health at the University of Edinburgh.

Professor Linda Bauld, Cancer Research UK's prevention expert, said: "Too many young people are still taking up smoking. Government anti-smoking campaigns and tax rises on cigarettes remain the most effective methods to stop young people starting smoking, but we need to continue to explore innovative ways to deter them from using cigarettes to ensure that youth smoking rates continue to drop. This study shows that tactics like making the cigarettes themselves unappealing could be an effective way of doing this."



Source: Eurekalert
Advertisement

Advertisement
News A-Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Advertisement
News Category
What's New on Medindia
Turmeric: Magic Ingredient to Keep you Healthy in Winter
Top 7 Benefits of Good Oral Hygiene
Healthy and Safer Thanksgiving 2021
View all

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.


Recommended Reading
Health Hazards of Smoking
Smoking causes many diseases and affects the overall health of smokers....
All You Need to Know About E-cigarettes
E- cigarettes, a new device to counter the disease burden of tobacco smoking....
E-cigarettes Not Recommended for Smokers Who wish to Quit the Habit
The anti-tobacco advocacy group, ASH Ireland has advised quitters to instead use nicotine patches .....
Longer Duration of Smoking Cigarettes Increases Risk of Heart Disease
The risk of heart disease is higher for smokers with longer exposure to cigarettes than those who .....

Disclaimer - All information and content on this site are for information and educational purposes only. The information should not be used for either diagnosis or treatment or both for any health related problem or disease. Always seek the advice of a qualified physician for medical diagnosis and treatment. Full Disclaimer

© All Rights Reserved 1997 - 2021

This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use