When AI Sings and Friends Speak: MediBuddy's Musical Mission to Stub Out Smoking

In a bold and innovative step toward promoting public health, MediBuddy, India’s leading digital healthcare platform, has launched its latest awareness campaign, #NoPuffPlease, . Departing from traditional, fear-based public service messages, this campaign hinges on a compelling AI-generated anti-smoking anthem titled “Love You Bro… But Not Your Smoking.” Unlike the grim tone often associated with anti-smoking campaigns, MediBuddy takes a creative leap by engaging technology and music to create impact. The anthem — completely written, composed, and produced using artificial intelligence tools — captures the emotional nuance of a friend urging another to quit smoking, not through judgment, but through concern.

Blending Hinglish lyrics with a street-style beat, the song is catchy, conversational, and easy to share — designed specifically to connect with younger audiences aged 15–24, who represent a significant portion of India’s smoking demographic. The anthem avoids preaching and instead delivers its message in the voice of peers — a choice that makes it feel authentic and relatable.

“We wanted to go beyond scare tactics and speak directly to young adults in a way that’s fun, emotional, and thought-provoking,” said Manu Sankar Das, Head of Brand Marketing at MediBuddy. “Using AI to build this anthem from scratch allowed us to create something culturally relevant and impactful.”

A Wake-Up Call on Secondhand Smoke

The campaign sheds light on the deadly effects of passive smoking. According to 2024 WHO data, more than 40% of non-smokers are regularly exposed to secondhand smoke, especially in homes and public places. This exposure leads to nearly 1.2 million deaths globally every year, with India among the top contributors.

The Global Adult Tobacco Survey (GATS) highlights that over 267 million Indians use tobacco, with 28% of adults aged 15–24 smoking regularly. These numbers underscore the urgent need for campaigns like #NoPuffPlease that not only promote quitting but also encourage social accountability.

By framing smoking as something that harms relationships — not just lungs — MediBuddy transforms a difficult topic into an emotional, relatable conversation. With “Love You Bro… But Not Your Smoking,” the company is encouraging friends and families to speak up, creating a ripple effect of collective action.

The campaign is live across social platforms, inviting users to share the song, tag friends, and spread the message using #NoPuffPlease. As India marks World No Tobacco Day, MediBuddy redefines public health messaging with rhythm, empathy, and AI-driven creativity — making it easier, and cooler, to say: quit smoking for yourself and for everyone around you.

Source-Medindia