"We believe that the blood donation feature on Facebook will help us to reach out to many donors and encourage them to donate. It can also be one of the fastest and seamless ways, to let donors know of critical blood needs in their areas," said C. Vijaya Baskar, Tamil Nadu Health, and Family Welfare Minister.
All banks have gone through comprehensive training workshops to join onboard the Facebook blood donation feature and have also learned how they can connect with donors on this social media site, based on their needs.
Over 22 million people in India have registered as blood donors on Facebook.
"Our partnership with the government of Tamil Nadu is an extension of our commitment to make sure blood banks have access to these donors/blood banks regularly and help to create a safe and sustainable supply of blood," said Manish Chopra, Director, and Head of Partnerships, Facebook India.
Launched in 2017, blood donation feature on Facebook connects people willing to donate blood with opportunities nearby.
People can sign up as donors on this social media platform and get notified when blood banks nearby post about their blood requirements.