New online campaign by the NHS intended to inspire men to visit the dentist has been labeled 'raunchy' and 'sexy' and is very different from the usual campaigns of the NHS.
The importance of having a good breath especially when one is with a lover, forms the main theme of the advertisement. Impeccable white teeth and a sparkling smile are indeed attractive, and the advertisement truly plays on this sentiment.
The advertisement is all about a vampire being told by a 'hot' looking female victim that she is unable to tolerate his bad breath. The film was made after a survey conducted in Portsmouth showed that men between the ages of 16 and 35 do not visit their dentist.