An advertisement that allegedly led viewers to believe that the key to lose weight was through a diet involving a calorie intake of around a quarter of normal recommendations has been banned.
Low Calorie Diet | Low Calorie Foods
Low calorie meals or diet include foods that are high on nutritional content and yet have fewer calories. Updated information about low calorie diet or low calorie foods and its health benefits.
Low calorie meals or diet include foods that are high on nutritional content and yet have fewer calories. Updated information about low calorie diet or low calorie foods and its health benefits.
But the ASA found the medical support offered was inadequate.
It ruled that the advertisement, which showed a slim woman dancing with an obese cardboard cut-out of herself, also created the false impression that the diet was a long-term solution.
Daily Calorie Requirements
Are you health conscious? If yes, go ahead to find out your approximate daily calorie requirement, which varies depending on the lifestyle and activities. This calculator indicates an approximate calorie requirement for a person having a normal lifestyle.
Are you health conscious? If yes, go ahead to find out your approximate daily calorie requirement, which varies depending on the lifestyle and activities. This calculator indicates an approximate calorie requirement for a person having a normal lifestyle.
The advertisement was taken off air in 2009 but LighterLife, based in Harlow, Essex, had appealed.
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Negative Calorie Diet - About Dieting
The History of dieting probably dates back to the year 1807. It was believed that King William suddenly felt the urge to lose weight after he found it difficult to ride his horse due to weight gain.
The History of dieting probably dates back to the year 1807. It was believed that King William suddenly felt the urge to lose weight after he found it difficult to ride his horse due to weight gain.
How to Lose Weight?
Slide show which explains obesity causes and tips on how to lose weight. Exercising before breakfast is most effective for weight loss.
Slide show which explains obesity causes and tips on how to lose weight. Exercising before breakfast is most effective for weight loss.
