Wrigley’s New Caffeinated Gum Wriggles Out of Market

by Savitha C Muppala on May 11 2013 10:42 PM

 Wrigley’s New Caffeinated Gum Wriggles Out of Market
An endeavor by Food and Drug Administration to verify the safety of caffeine-added foods has got Wrigley to remove its new caffeinated gum from the market till further information on this matter.
Following discussions with the FDA, Wrigley has communicated that it will stop the sales and marketing of Alert caffeinated gum. President Casey Keller explained that it intends to evaluate the health effects of added caffeine on children and adolescents and as a mark of respect for FDA, the company has decided to first ascertain facts before making it available to children.

"After discussions with the FDA, we have a greater appreciation for its concern about the proliferation of caffeine in the nation's food supply. There is a need for changes in the regulatory framework to better guide the consumers and the industry about the appropriate level and use of caffeinated products," Keller told a leading news agency.

Medical associations have cautioned that excessive caffeine can be detrimental to the health of the children and can harm children’s neurologic and cardiovascular systems.