Also, modern women are opting to save time in travelling to the gym and one of the main reason behind this is the increase in technology, which has boosted the options of working out at home using games consoles, mobile applications and fitness DVDs. Such options are proving to be cost-effective ways of achieving desirable results.
The past few years has also witnessed a rise in the number of celebrity fitness DVDs.
"With ever-increasing busy lives, people are turning to methods that give them the best results, in the most convenient and cost-effective time. Our 20-minute workout consists of bodyweight exercises that can be performed almost anywhere, with no equipment required," said Paul Glazby, owner and head trainer at Prime Mover, the new High-intensity interval training (HIIT) inspired fitness App.
"It's like a fitness class in your pocket, ready to go wherever and whenever you are," he added.