Fitbit has added one more product into its growing list of popular health apps. It has partnered with Thermos Brand to introduce the new Thermos Connected Hydration Bottle with Smart Lid.
"As one of the fastest growing brands in health and fitness, we see tremendous opportunities to combine our #1 selling devices and software with best-in-class offerings from proven and trusted brands like Thermos," said Tim Rosa, Vice President of Global Marketing at Fitbit.
The free Thermos Smart Lid app helps users to automatically maintain a track of their water intake. They can set personalized daily water intake goals by entering their age, gender, height, weight and activity level. A sensor tube on the lid detects how much water is consumed throughout the day and syncs with the Thermos Smart Lid app through a Bluetooth connection to provide automatic, real-time tracking.
"The new Thermos Connected Hydration Bottle with Smart Lid further exemplifies our commitment to product innovation. With an on-the-go lifestyle, people don't have to sacrifice health and hydration. We are proud to offer a connected device that easily syncs with leading wearable technology from Fitbit and allows people to effortlessly include hydration in their daily health monitoring," said Julie Ryan, senior vice president of sales and marketing, Thermos L.L.C.
The Thermos Connected Hydration Bottle with Smart Lid features a rechargeable, lithium-ion battery that will hold a charge for up to 12 days. It will be launched in November at a starting price of $59.99 and will be available for purchase at Thermos.com, as well as select retailers, including Amazon and Target.