In India, the use of smokeless tobacco is on the rise especially among women, since it does not have the stigma of smoking attached to it, says report.
As more and more women chew "gutka", "khaini" and "zarda", serious health problems like cancer of the mouth and neck and still births are increasing at a rapid pace, according to a factsheet released by the World Lung Foundation (WLF).
According to the WLF, there are many factors, including socio-economic and cultural, behind the increasing use of smokeless tobacco by women.
To create awareness about the perils of smokeless tobacco, the government launched a new campaign 'Tears You Apart' with technical and financial support from WLF and the Bloomberg Philanthropies in July.
The campaign graphically depicts the adverse effects of smokeless tobacco consumption through personal testimonials of victims suffering from cancer.