Shashi Tharoor, Minister for State for Human Resource Development inaugurated a blood donor portal and helpdesk here Saturday.
Launched by private financial business house Muthoot Pappachan Group (MPG), the Life Blood Directory portal and helpdesk is billed to be the biggest directory of blood donors in the country.
MPG chairman and managing director Thomas John said it was the first time that such a facility would be available in India.
"Over 3,600 branches across will be equipped to support the donor management process. More than 30,000 people consented to donate blood. Requests for blood will be processed at a centrally coordinated helpdesk, which will coordinate blood donation," John said.
Besides banking, MPG has interests in automotive dealerships, hospitality, real estate, entertainment, health services and alternate energy, with a turnover of Rs.20,000 crore.