It has emerged that ginger beer is going to be this summer's most popular drink with the beverage fast gaining a devoted consumer base.
The competitively priced drinks have already bested many well-established beers in terms of sales.
Sales of Crabbie's ginger beer, which has four per cent alcohol and costs 1.99 pounds for a 500ml bottle, have shot up since its launch in February.
A similar strength beer - Spitfire 500ml ale brewed by Shepherd Neame is 1.65 pounds a bottle.
"It really has taken the drinks market by storm. It appeals to a really wide market - from older drinkers who remember traditional ginger beer to curious youngsters," a supermarket drinks buyer told The Mirror.