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Most Popular Summer Drink in England Set to be Alcoholic Ginger Beer

by Kathy Jones on May 31, 2010 at 7:52 PM
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 Most Popular Summer Drink in England Set to be Alcoholic Ginger Beer

It has emerged that ginger beer is going to be this summer's most popular drink with the beverage fast gaining a devoted consumer base.

The competitively priced drinks have already bested many well-established beers in terms of sales.

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Sales of Crabbie's ginger beer, which has four per cent alcohol and costs 1.99 pounds for a 500ml bottle, have shot up since its launch in February.

Frank's ginger beer, also four per cent alcohol, costs 1.79 pounds for a 500ml bottle.

A similar strength beer - Spitfire 500ml ale brewed by Shepherd Neame is 1.65 pounds a bottle.

"It really has taken the drinks market by storm. It appeals to a really wide market - from older drinkers who remember traditional ginger beer to curious youngsters," a supermarket drinks buyer told The Mirror.

Source: ANI
RAS
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