Money incentives and personlized support prove to be better incentives for people with low Socio-economic status

‘People of low socio-economic status could be encouraged to quit smoking by providing personalized support and financial incentives.
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Few interventions target this population, who could be better served through a multicomponent intervention, which has been shown to reduce health disparities. 




Researchers from Boston Medical Center (BMC) developed an intervention that connected participants with a patient navigator, who could assist them in getting prescriptions for nicotine replacement therapies and referring them to counseling resources. The study also provided financial incentives for quitting.
Participants were not told how much money they could receive at the onset of the study. Those who quit at six months received $250, and an additional $500 if they were not smoking at 12 months.
Those who did not quit at six months were given a second chance to earn $250 if they quit at 12 months. Participants in the control group received informational materials about resources to help them quit smoking.
Participants who reported quitting had their saliva or urine tested to biologically confirm smoking cessation at the six and 12-month marks.
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"Our results show that a successful intervention to help low-SES individuals quit smoking should be multi-faceted and focus on both assisting with resources and, when possible, providing financial incentives," says lead author Karen E. Lasser, MD, MPH, a general internist at BMC and Associate Professor of medicine at Boston University School of Medicine and Associate Professor of community health sciences at BU School of Public Health.
The intervention was found to be especially beneficial for older participants, women, and non-white smokers. The study was performed at an urban, safety-net hospital and the majority of participants were female and African American. This study was supported by the American Cancer Society.
Source-Eurekalert