The Bitter Truth on Why You Crave Sugar

Have you ever wondered why one minute you start eating fatty or sugary food and the next minute you find yourself rummaging through your fridge for it or resorting to ordering it? It seems like science may have it figured out. A recent study suggests that eating fatty or sugary snacks alters our brain activity and creates lasting preferences for these less healthy items.

For the study, researchers at Yale University and the Max Planck Institute for Metabolism Research in Germany gave one group of participants a high-fat, high-sugar yogurt twice daily for eight weeks, while another got a low-fat, low-sugar version. Aside from that, both groups continued their normal eating habits.

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Once you go High Fat, You Can’t go Back

In the end, the groups rated puddings with varying fat concentrations and apple juices with a range of sugar levels. The group that ate the high-fat, high-sugar yogurt said they did not like low-fat pudding and did not want low-sugar apple juice as much as they had at the start.

Next, the participants underwent MRI scans while drinking milkshakes. The scans showed that the milkshakes increased brain activity in the group that had eaten the high-fat, high-sugar yogurt, but not in the other.

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Sugar Triggers the Reward System in your Brain

The researchers concluded that fatty, sugary snacks activate the brain’s dopamine system, which gives people a feeling of motivation or reward.

“Let’s say a new bakery opens up next to your work and you start stopping in and having a scone every morning. That alone can rewire your basic fundamental dopamine learning circuits,” said Dana Small, the study’s senior author, and director of Yale University School of Medicine’s Modern Diet and Physiology Research Center.

It's an intuitive idea for anyone who's ever gotten into the habit of eating dessert frequently — say, around the holidays — then found the pattern hard to break.

Small said that the diet has such a strong effect on brain activity that dopamine signals can fire even when someone anticipates eating fatty or sugary food, like when they pass by a bakery or smell a pastry.

“It just tells us how sensitive we are to the food environment, and how the food environment can actually change our behavior,” she said.

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Fatty and Sugary Foods can Change Brain Activity

The study included 49 people, all of whom were healthy, didn’t smoke or take medication, and were not overweight or obese. Overall, the participants did not gain a significant amount of weight over the eight weeks.

Small said that the study is the first to demonstrate in humans that even small dietary changes can rewire brain circuits and increase the long-term risk of overeating or weight gain. Previous research has shown that obesity can alter people’s brain activity and that people have an innate aversion to bitter foods and a proclivity for things that taste sweet.

Experiments in mice have shown that high-fat, high-sugar foods can rewire dopamine neurons and lead to overeating. But scientists knew less about how human eating habits influence food preferences.

“There’s enough evidence now to be pretty confident that this happens, and happens in multiple species,” Small said.

When people start eating a particular type of food regularly, they might start gravitating towards it. It usually means that we like what we eat, rather than the other way around.

Can Food Preferences Change Over Time?

One question left to answer, Small said, is whether people can change their preferences after they've grown accustomed to a high-fat, high-sugar diet.

"Perhaps it is the case that if you decrease gradually to more acceptable levels of fat, eventually you can change your preferences in a more sustainable way. But I don’t think we know that," she said.

Previous research has shown that after being routinely exposed to soup without added salt, people eventually liked those soups as much as saltier versions. Small said it's possible that such a process could work for fat and sugar, too.

Reference:

1. Habitual daily intake of a sweet and fatty snack modulates reward processing in humans - (https://www.sciencedirect.com/science/article/pii/S1550413123000517)

Source-Medindia