The condom-condom ringtone that was released in order to spread awareness about HIV/AIDS in India has ended up becoming an international hit.
The ringtone was launched just three weeks ago and already there are 257,744 SMS requests for download and over 2 million hits on the website of the makers. Rupert Fernandes has composed the music for this tone and Vijay Prakash has sung the song.
"It is a hit internationally. Nowhere in the world are we aware of a ring tone for a product," said Yvonne MacPherson, country director of the BBC World Service Trust, the international charity of the BBC. "The 'condom a cappella' ringtone is really innovative. What is amazing is that India has started the trend of a ring tone which carries a social health message. People are excited about this ring tone internationally and are looking to India for this."