The majority revealed that they took approval to ensure their purchases were age appropriate.
About 19 percent admitted that their clothing choices had caused arguments with their daughter in the past so her approval was sought in order to reduce the risk of fallout.
As many as 35 percent stated that they sought approval to avoid accidentally purchasing the same clothes as their daughter.
"'Like mother, like daughter' is a well-worn phrase. But should it possibly be, 'like daughter, like mother?' as it seems that many women take the lead in the fashion stakes from their daughters," Matthew Wood of vouchercloud said.
"The results suggest that mothers are also likely to trust their daughters to be honest with their opinion," he added.