The day the Supreme Court upheld the state's liquor policy, the state-run initiative 'Subodham' will usher in the New Year in Kerala by organising an alcohol-free festival, organisers said.
'Subodham Viva La Vida' (Live Long) is being organised at Durbar Hall ground in association with the Ernakulam district administration and Kochi Metro Short Film Fest-Media Island, the organisers said.
Hours after the apex court upheld the Kerala government's liquor policy that will see just 27 five-star hotels in the state serving liquor, Ernakulam district collector M.G. Rajamanickam told reporters that the idea was to change the notion that no celebration is complete without alcohol.
The event will start at 5.30 p.m. on December 31 and will go on till midnight. A DJ party will be led by jockeys Savio, Shekhar Menon, Ram Nair, Tominen and Shaa, and noted singer Sithara will also perform.
Celebrated music bands such as Oorali and Saptak will also participate in the event. Kochi Metro Short Film Fest-Media Island director and film actor Raveendran said: "We want to welcome the New Year in a manner that is free of intoxication."