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For Research Issues, Traditional Media More Trusted Than Social Media

by Sheela Philomena on May 14, 2011 at 2:41 PM
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 For Research Issues, Traditional Media More Trusted Than Social Media

For health and medical research issues, consumers trust traditional media and the Internet as more trusted mode of information than social media, reveals poll results.

According to the poll of Maryland residents the transitional media fared well -newspapers (77 pc), television (71 pc), magazines (68 pc), radio (66 pc)-and the Internet (also 66 pc), with 51 pc saying that social media is not trustworthy for health and medical research issues. Fewer than 20 pc use their cell phone or other mobile device to find health information.

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"The modern media landscape has become very complex, which creates many more opportunities to communicate with many more people of all ages and backgrounds," said Kevin Klose, dean, Philip Merrill College of Journalism, University of Maryland.

"At the same time, this presents a challenge in communicating about complex issues such as medical and health research findings," added Klose.

The finding of a new state poll commissioned by Research!America were released at a forum on science journalism at the National Press Club convened by Research!America, Pfizer Inc and the University of Maryland's Philip Merrill College of Journalism, School of Public Health and School of Public Policy.

Source: ANI
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