Diwali gifting has changed over the years from being just a box of homemade traditional Indian sweets to healthy dry fruits and nuts.
People have become more health conscious and they are replacing high calorie sweets with nutritional bars made of millets, nuts, dry fruits and honey. Homemade chocolates and other baking products have also become popular.
‘Dry fruits and nuts are not only tasty, but healthy as well, so many people prefer it over high calorie traditional Indian sweets.’
"People are a lot more health conscious and prefer low calorie items. Sensing the demand, several people are making these sweets at home from healthy options like honey roasted cashews, dates, dark chocolate nutria bar, biscottis and millet-based items," said florist and wedding decorator Sunitha Venkat.
Few years ago, traditional sweets were made of dal and ghee at home and would be distributed to relatives and neighbors during Diwali. But as people are more conscious about their health now, the trend is gifting nuts, dates and dry fruits in decorative boxes.
"The habit of gifting nuts and dry fruits was brought into the city by north Indians. Southern states adopted the trend around 10 to 15 years ago," said Deepak Mehta of Royal Dry Fruits.
"The market for healthy gifts has been growing. When people see a product that is both tasty and healthy, they instantly prefer it over cholesterol-rich options," said Mumbai-based Artisanal Gouri owner Gouri Gupta.
"A lot of people from across the country have been inquiring about the calorie content, nutrition value, sugar and fat content of the sweets they are buying for Diwali and many opt for low calorie products," she added.