Does Feminine Charm and Flirting Help Women Get Ahead?

Women who flirt are thought of as effective negotiators, reveals a recent study from UC Berkeley’s Haas School of Business.

The study did not find any link between social charm and negotiating prowess among men. But, in the case of women it was quite the opposite.

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“Senior women executives admit they love to flirt” and often describe themselves as “big flirts,” Laura Kray, the Berkeley professor who authored the study. “The key is to flirt with your own natural personality in mind.Be authentic. Have fun. That will translate into confidence, which is a strong predictor of negotiation performance,” Kray said.

Studies have also pointed out that attractive people are hired faster, get quicker promotions and may also earn much more than their less attractive co-workers.

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