With a view to curb the high rates of smoking among teens, the Centers for Disease Control (CDC) has issued a new $54 million anti-smoking ad campaign for 12-weeks to get people to stop smoking. The CDC is trying to shock smokers to quit smoking with the sometimes-gruesome stories of people damaged by tobacco products. Some former smokers will be part of this ad campaign.The billboards and print, radio and TV ads will show people whose smoking resulted in heart surgery, a tracheotomy, lost limbs or paralysis. This CDC campaign includes information on a national quit line and offers advice on how to kick the habit. This is the first national advertising effort against smoking and the agency is hoping to persuade as many as 50,000 Americans to give up smoking.
The agency's bold decision is based on earlier research that found aggressive anti-smoking campaigns using hard-hitting images sometimes led to decreases in smoking.