Simply looking at a picture of high carbohydrate food items such as a pizza may be enough to make that bowl of green beans taste better.
Researchers from Nestle Research Centre in Switzerland conducted the study on 14 volunteers who were shown images of low and high carb food items, such as a watermelon or a pizza, and were given an electric taste test which generates a sense of taste on the tongue which is neutral in flavor.
AdvertisementThe researchers found that those who were shown images of high carb food items reported enjoying the taste more than those who were shown low carb images. The study has been published in the journal PLoS ONE.
"The results provide evidence that high calorie food cues enhance the hedonic evaluation of subsequently presented tastes. The study provides novel insights into cross-modal sensory interactions underlying taste and probably food evaluation and consumption", lead researcher Dr Johannes le Coutre said.