Several women have described and bared their breasts in one word for cancer awareness charity Coppafeel!'s #whatnormalfeelslike campaign.
The charity did a research which found that women aged between the ages of 18-30 didn't really know how to describe their assets apart from words "big or small," which was the result of sexualisation of boobs, making women think only in terms of size, the Daily Star reported.
The charity had come up with the hard-hitting campaign last year, where 7 bare-chested women had a word varying from 'firm' to 'squidgy', 'spongy' and 'bobbly, which best described their breasts, body painted on them.
The campaign, shot by British photographer Rankin, was aimed to normalise and desexualise female breasts, so that women would be comfortable with the language around them again.
Currently, thousands of women have joined in with the campaign on social media and at events and festivals around the country, and their new features 24 of the hundreds of real women who bared their breasts in support, which would appear on billboards across the country over the next month.
Kris Hallenga, who founded CoppaFeel! after being diagnosed with stage 4 breast cancer at the age of 23, said that the response so far was overwhelmingly positive and she felt that proud that women had sincerely embraced it.