Within 40 Seconds, We Can Change A Teenís Attitude About Alcohol

by Julia Samuel on  February 26, 2018 at 5:35 PM Lifestyle News
RSS Email Print This Page Comment bookmark
Font : A-A+

A simple message that says alcohol is bad for health can alter the attitudes of teens about drinking.
Within 40 Seconds, We Can Change A Teenís Attitude About Alcohol
Within 40 Seconds, We Can Change A Teenís Attitude About Alcohol

The researchers tested 14-17-year-olds attitudes on alcohol use by creating an original script that depicted heavy drinking that led to positive or negative outcomes for the story's protagonist.

Show Full Article


Participants exposed solely to the pro-alcohol episode had more positive attitudes about drinking. However, perceptions began to change when an epilogue that doubles as a public service announcement was attached to the episode.

"What you see on TV is not real," the pro-alcohol episode epilogue began. "In reality, alcohol changes your behavior in a bad way, it makes you do things you might regret." †

Participants exposed to the epilogue reported more negative attitudes about drinking than those who saw the pro-alcohol episode without an epilogue.

"This is a hopeful outcome," Russell says of the findings.† "It shows that teens' views of alcohol are in flux and that a short post-episode message can essentially wipe out the influence of seeing a whole TV episode where alcohol is shown with positive consequences."

The use of an epilogue after the anti-alcohol episode showed no impact on participant attitudes.

Russell says the results demonstrate the natural power of stories and that messages don't have to be driven home when negative consequences are a central theme.

"When stories convey a message that can be good for the audience to see, such as drinking leading to bad outcomes in the anti-alcohol TV episode, it's best to let it run its course and exert its subtle influence."

Source: Newswise

Post a Comment

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
Notify me when reply is posted
I agree to the terms and conditions

Recommended Reading

News A - Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

News Search

Medindia Newsletters

Subscribe to our Free Newsletters!

Terms & Conditions and Privacy Policy.

Stay Connected

  • Available on the Android Market
  • Available on the App Store

News Category

News Archive