A new survey has revealed that an astonishing 59 per cent men pretend to 'go deaf' when wives or girlfriends ask for help around the house (read: chores).
The survey by cleaning company Spontex showed men would try every trick to avoid scrubbing floors or washing dishes and one third of them admitted to never having cleaned a toilet in their life.
Excuses for avoiding housework include pretending to be ill, having some extra work to do for the office, making an important - and very long - phone call, or simply running for the door when the cleaning products come out of the cupboard.
When asked whether they think they do their fair share around the home and the vast majority lie about their dismal contribution.
"Clearly we have a long way to go to achieve gender equality in the home but we should recognise there has been progress," the Telegraph quoted Scott Coltrane, a sociology professor, as saying.
"I don't buy the idea that men avoid housework because they are no good at it. Incompetence is an excuse, not an explanation.
"The truth is that men probably find housework as boring as women do. Chores are, well, a chore. The interesting fact coming out is not that men avoid housework, but that so many brag about doing any at all," Coltrane added.
The majority are happy to lie about how much housework they do. When asked about their attitude toward nine domestic tasks, they claim to do most of them without grumbling.
48 per cent of men claim to do the laundry without kicking up - but 69 per cent of their partners say they are lying.