Another 38 per cent think domestic duties should naturally fall to women, reports The Daily Express.
Vileda spokesperson Lindsey Taylor added: "We were surprised to learn that the age-old opinions about who is responsible for the running of the home still hold weight with many men.
"We are supposed to be in an age of the 'new man' - but the men's answers to our survey tell a very different story."
When it came to women, the study revealed that two thirds of ladies believe that the extra pressures exerted by the credit crunch are actually turning their men into domestic gods.
Three-quarters said their men now clean the house more than they did six months ago.