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The Earls Restaurant Chain Decides to Change the Name of ‘Albino Rhino’ Beer

by Savitha C Muppala on February 18, 2013 at 1:49 PM
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 The Earls Restaurant Chain Decides to Change the Name of ‘Albino Rhino’ Beer

A human rights complaint from some of the victims of a rare genetic ailment has caused The Earl's restaurant chain to decide to change the name of 'Albino Rhino' beer.

The Albino Rhino beer is a popular brand and has been around for the past two decades, owing its name to the famous white rhinoceros.

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Company officials said that the name of the brand was not discriminatory in anyway, although they certainly did not want to hurt the sentiments of people with the rare genetic ailment, albinism. Some victims had put up a human rights complaint and the company did not wish to offend anybody's sentiments.

The woman who had actually put up the complaint with the B.C. Human Rights Tribunal felt that the 'Albino Rhino' product on the Earls menu was insulting.
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Albinism is a rare genetic condition in which the body is unable to distribute or produce melanin which enables color to eyes, skin and hair.

The company has said this product will be taken off from its menu by April 23rd and are now not sure what the new brand name for the product will be.



Source: Medindia
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