Conducted by Philips India in collaboration with research agency Hansa, the survey involved 600 respondents between the ages of 15 to 25 in New Delhi, Bangalore, Mumbai, Pune and Chandigarh, said a statement.
The results reveals that 54 percent women respondents in the age-group of 21-25 years find men with styled facial hair like goatee, moustache, and beard more attractive. While 50 percent women associate them with modernity, another 35 percent women think of them as outgoing.
However, men are unaware of this new change in choice in the opposite sex as 67 percent of them believe that women prefer clean-shaven men.
As far as body hair is concerned, more than 95 percent of women admitted that too much body hair come in the way of intimacy, while 70 percent would like their men to have no body hair or at least trim them.
Men also are in sync in thoughts with women as 80 percent of them have already tried different ways of removing body hair, ranging from shavers to trimmers and body-groomers.