It was previously thought that the nerve cells in the brain associated with appetite regulation were generated entirely during an embryo's development in the womb and therefore their numbers were fixed for life.
But a new study has identified a population of stem cells capable of generating new appetite-regulating neurons in the brains of young and adult rodents.
Obesity has reached epidemic proportions globally. More than 1.4 billion adults worldwide are overweight and more than half a billion are obese.
Associated health problems include type 2 diabetes, heart disease, arthritis and cancer, and at least 2.8 million people die each year as a result of being overweight or obese.
The economic burden on the NHS in the UK is estimated to be more than 5 billion pounds annually. In the US, the healthcare cost tops 60 billion dollars.
Scientists at UEA investigated the hypothalamus section of the brain - which regulates sleep and wake cycles, energy expenditure, appetite, thirst, hormone release and many other critical biological functions.
The study looked specifically at the nerve cells that regulate appetite.
The researchers used "genetic fate mapping" techniques to make their discovery - a method that tracks the development of stem cells and cells derived from them, at desired time points during the life of an animal.
They established that a population of brain cells called "tanycytes" behave like stem cells and add new neurons to the appetite-regulating circuitry of the mouse brain after birth and into adulthood.
Lead researcher Dr Mohammad K. Hajihosseini, from UEA's school of Biological Sciences said, "Unlike dieting, translation of this discovery could eventually offer a permanent solution for tackling obesity."
"Loss or malfunctioning of neurons in the hypothalamus is the prime cause of eating disorders such as obesity," he said.
He said that this study has shown that the neural circuitry that controls appetite is not fixed in number and could possibly be manipulated numerically to tackle eating disorders.
The research is published in the Journal of Neuroscience.