About Careers Internship MedBlog Contact us
Medindia LOGIN REGISTER
Advertisement

Sponsors Celebrate the Success of World Cup

by Savitha C Muppala on July 13, 2010 at 3:30 PM
Font : A-A+

 Sponsors Celebrate the Success of World Cup

The World Cup's official suppliers and sponsors celebrate the success of the winning team .

Adidas, which supplies the Spanish team's kit, congratulated itself on the 'rojas' 1-0 victory against the Netherlands in Sunday's final, which saw its trademark three stripes march to the top of the podium.

Advertisement

"Adidas is world champion," a brand spokeswoman told AFP. "The outcome is absolutely positive."

The German group, also official partner of world football governing body FIFA, is eyeing sales of 1.5 billion euros (1.9 billion dollars) this year, with the "Jubulani" competition football its hottest product, the spokeswoman said.
Advertisement

The company has also sold 1.2 million Germany shirts, over a million Mexico, Argentina and South Africa shirts and around a million Spain shirts.

Nike, which supplies the Dutch team, put the emphasis on the fact that "the winning goal was scored by a Nike boot" in the final's 116th minute by Andres Iniesta.

"On the pitch, there were more Nike boots than of other brands," or 47 percent Nike and 32 percent Adidas, said Charles Brooks, spokesman for the US sportswear giant.

"The competition has been an immense success" for Nike, said Brooks, with a 39 percent rise in football-related sales in the first quarter of 2010 compared to the same period last year.

German brand Puma, the World Cup's third-biggest supplier, also hailed its success.

"We are very happy, the World Cup's outcome is very positive for us," said Ulf Santjer, Puma's head of communication.

"We not only established but even strengthened our number three position" in the football market, he said.

With seven national teams contracted to Puma, including semi-finalists Uruguay, the brand took part in 26 out of 64 matches, spending around 39 hours in front of the cameras and hundreds of millions of viewers around the world.

Puma is also the number one sponsor of African teams, and the success of quarter-finalists Ghana shows "that African football is now top level," said Santjer.

Sponsorship success is not limited to shirts and boots, with Japanese electronics giant and FIFA official partner Sony hailing "a real success."

"Not only because of the brand's presence as an official partner, but also because for the first time we could show 3-D pictures" around the world, said a spokesman in Tokyo.

"That has had a bigger than expected impact on sales of 3-D televisions," the unnamed spokesman said, declining to provide a figure.

"For Sony, such an event is also beneficial for our music and video game activities."

Little-known Chinese solar panel manufacturers Yingli Solar hailed the competition's ability to strengthen its brand.

Jason Liu, vice-president in charge of marketing, said that "the impact has been very good... the reaction from our clients, people in the industry, from the general public, has been very good."

Other sponsors such as German car parts maker Continental say it's too early to assess the impact of involvement with the competition, which can cost tens of millions of euros.

The World Cup is "a very interesting communication platform for us" said a Continental spokesman, adding that "we'll also be on board for the next competition in Brazil."

Source: AFP
Advertisement

Advertisement
Advertisement

Latest Lifestyle and Wellness News

Shielding Your Skin: Embracing the Power of Sunscreen for Sunlit Days
Significance of sunscreen as an essential element of skincare has experienced a significant upswing in popularity due to the deleterious effects of UV rays.
The Silent Contributor of Workplace Burnout: Influence of Personal Relationships
Impact of workplace burnout on employee performance, wellbeing, and organizational productivity is extensive, yet the role of personal relationships has been overlooked.
 Natural Herbs That Will Give You Youthful, Glowing Skin
Ayurveda offers a time-tested treatment for aging skin using natural herbs and antiquated traditions that value sustainability and might do wonders for skin health.
 Brain Protein Behind High-Salt-Induced Hypertension and Cognitive Impairment
Researchers identified two key physiological systems involved in hypertension, cognitive, and emotional impairments following high salt intake.
Defying Time: Unlocking the Secrets to Wrinkle-Free Skin
Decoding the secrets of wrinkles by knowing the causes, prevention, and expert advice.
View All
This site uses cookies to deliver our services.By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use  Ok, Got it. Close
×

Sponsors Celebrate the Success of World Cup Personalised Printable Document (PDF)

Please complete this form and we'll send you a personalised information that is requested

You may use this for your own reference or forward it to your friends.

Please use the information prudently. If you are not a medical doctor please remember to consult your healthcare provider as this information is not a substitute for professional advice.

Name *

Email Address *

Country *

Areas of Interests