Facebook can help identify those with symptoms of inflammatory back pain (IBP) and the need to seek medical help early and reduce the delay in diagnosis and treatment, reveals new research.

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Facebook advertising may be a more effective way of identifying patients with chronic back pain earlier than other approaches.
We applied a novel recruitment method using Facebook over five months to identify adults in the community with symptoms suggestive of IBP, comparing the outcome with other forms of recruitment, principally newspaper advertising," said Dr Arumugam Moorthy of the University Hospitals of Leicester NHS trust, UK. "Facebook advertising recruited a younger group of respondents and a higher proportion of them fulfilled the criteria for a diagnosis of IBP compared to the group of patients recruited by other methods," Dr Moorthy explained.
"Although most of the chronic back pain patients we recruited through Facebook had consulted their GP, only 13 percent had actually been referred to a rheumatologist, confirming the need for additional GP education," Dr Moorthy concluded. The results have been presented at the European League Against Rheumatism Annual Congress (EULAR 2016).
Source-ANI
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