About My Health Careers Internship MedBlogs Contact us
Medindia LOGIN REGISTER
Advertisement

Philippines Tourism Caught in Copycat Ad Row Second Time

by VR Sreeraman on January 8, 2012 at 11:15 AM
Font : A-A+

 Philippines Tourism Caught in Copycat Ad Row Second Time

Philippine tourism suffered a setback Friday over claims of its new slogan copied an old Swiss one. This is the second time in a row after having already ditched an earlier campaign that allegedly plagiarized Poland's.

Hours after the government rolled out its "It's more Fun in the Philippines" campaign, Internet pundits pointed to a 1951 Swiss National Tourist Office ad which proclaimed "It's more fun in Switzerland!"

Advertisement

Dennis Gorecho, who described himself as a Manila lawyer, criticized the tourism department for spending a large amount of money on a copycat ad and linked to a website of the old Swiss poster.

"DOT (the Department of Tourism) spent millions ---- to come up with an ad campaign that seemed to have been used from one that is already more than 60 years old ----" he wrote on his wall on the social networking site Facebook.
Advertisement

However Tourism Secretary Ramon Jimenez and other officials swiftly rejected the new copycat allegations.

"The line isn't a manufactured slogan. It's simply the truth about our country. Don't be swayed by people who are trying to punch holes in it," Jimenez tweeted.

"If you look hard enough, you might even find an old ad that says 'it's more fun in Alcatraz!'" he added, referring to the notorious former US prison.

"Uh, ok, so Switzerland used 'It's more fun--' in 1951 . That's 61 yrs ago. Even intellectual property rights expire after 50 yrs," Finance Secretary Cesar Purisima said, repeating another lawyer's Twitter comment.

Other critics said they preferred the old slogan "Wow! Philippines".

"It may be true that its more fun in the Philippines but Wow Philippines was a far better tourism slogan," one tweeted.

The Philippine campaign's hashtag, "#ItsMoreFunInThePhilippines", itself became one of the top trending topics on Twitter.

In November 2010 the Philippine government was forced to scrap a similar campaign that turned into a marketing disaster amid allegations it plagiarized a Polish campaign.

Despite many natural wonders and more than 7,000 islands, the Philippines has long lagged behind its Southeast Asian neighbors in attracting tourists.

Poor infrastructure, corruption and poverty are the some of the factors holding back the country's tourism industry.

Source: AFP
Advertisement

Advertisement
News A-Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Advertisement
News Category
What's New on Medindia
Turmeric: Magic Ingredient to Keep you Healthy in Winter
Top 7 Benefits of Good Oral Hygiene
Healthy and Safer Thanksgiving 2021
View all

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.

More News on:
Medical Tourism-The Road Ahead Medical Tourism 

Recommended Reading
Record Year for Paris Tourism
The City of Light has reported a record number of visitors this year....
Maldives Orders Closure of Spas After Protests
The Maldives has ordered hundreds of luxury hotels to close their spas after protests by an ......
'Green' Fireworks in Rio
Officials have confirmed that this year's New Year's Eve fireworks on Rio's famed Copacabana beach, ...
Agent Says N. Korea Tourism to Reopen After Kim Death
A tour organizer has said that North Korea will reopen to tourists on January 10, less than a month ...
Medical Tourism
Medical tourism can be broadly defined as provision of ''cost effective'' private medical care in co...
Medical Tourism-The Road Ahead
Medical Tourism has become a serious enterprise in India over the last two years. However some hospi...

Disclaimer - All information and content on this site are for information and educational purposes only. The information should not be used for either diagnosis or treatment or both for any health related problem or disease. Always seek the advice of a qualified physician for medical diagnosis and treatment. Full Disclaimer

© All Rights Reserved 1997 - 2021

This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use