About Careers MedBlog Contact us
Medindia LOGIN REGISTER
Advertisement

People are Sold on Simple Design and Matching Colors, Not Complexity

by Tanya Thomas on January 8, 2011 at 7:38 AM
Font : A-A+

 People are Sold on Simple Design and Matching Colors, Not Complexity

A new research says that most people like to play it safe when combining colours for an article of clothing or outfit.

When consumers were asked to choose colors for 7 different parts of an athletic shoe, they tended to pick identical or similar colors for nearly every element. They usually avoided contrasting or even moderately different color combinations.

Advertisement

The results support the theory that people like their color combinations to be relatively simple and coherent, rather than complex and distinct

However, there was one exception. A large minority of people chose to highlight a relatively small signature part of the shoe with a contrasting color far from the colors used in other elements.
Advertisement

Overall, though, the study showed that people prefer a simple design with few colors.

For the study 142 participants were involved who agreed to go to the publicly available NIKEiD website and create a Nike "shox" shoe for themselves.

At the site, they choose colors for seven elements of the shoe: the base, secondary, swoosh, accent, lace, lining and shox. For each element, they could choose between six to 12 colors.

The researchers analyzed the color choices made by the participants and measured the similarity of chosen colors based on a widely accepted "color space" model.

While participants could choose from up to 16 colors for different parts of the shoe, the average person only used about four colors on the entire shoe they designed.

Results showed there was a strong tendency to use identical colors in more than one of the seven different elements of the shoe, said Xiaoyan Deng, lead author of the study.

It was published in a recent issue of the Journal of Consumer Psychology.

Source: ANI
Advertisement

Advertisement
News A-Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
What's New on Medindia
Test  Your Knowledge on Heart
Test Your Knowlege on Genes
Obesity in Teens Make Inroads into Early Atrial Fibrillation
View all
News Archive
Date
Category
Advertisement
News Category

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.

Most Popular on Medindia

Sinopril (2mg) (Lacidipine) Nutam (400mg) (Piracetam) Calculate Ideal Weight for Infants Blood - Sugar Chart Accident and Trauma Care Daily Calorie Requirements Turmeric Powder - Health Benefits, Uses & Side Effects Noscaphene (Noscapine) The Essence of Yoga Drug - Food Interactions
This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use
×

People are Sold on Simple Design and Matching Colors, Not Complexity Personalised Printable Document (PDF)

Please complete this form and we'll send you a personalised information that is requested

You may use this for your own reference or forward it to your friends.

Please use the information prudently. If you are not a medical doctor please remember to consult your healthcare provider as this information is not a substitute for professional advice.

Name *

Email Address *

Country *

Areas of Interests