About Careers Internship MedBlog Contact us
Medindia LOGIN REGISTER
Advertisement

Junk Foods Are Designed To 'Make You Want To Eat More Of It'

by Aruna on June 30, 2009 at 9:42 AM
Font : A-A+

Junk Foods Are Designed To 'Make You Want To Eat More Of It'

Leading expert says food scientists combine sugar, fat and salt in ways that make junk foods like burgers, chips, cold drinks and pizzas impossible to resist.

Th expert claims that cereals and ready meals can act on the brain's reward centers in the same way as tobacco.

Advertisement

David Kessler, former head of the US Food and Drug Administration (FDA), claims that manufacturers seek to trigger a "bliss point" when people eat certain products.

"It is time to stop blaming individuals for being overweight or obese. The real problem is we have created a world where food is always available and where that food is designed to make you want to eat more of it. For millions of people, modern food is simply impossible to resist," The Times quoted him, as saying.
Advertisement

In his new book, The End of Overeating, David suggests food manufacturers use precise combinations of fat, sugar, salt and texture to make foods "hyper-palatable".

To reach the conclusion, Kessler with researchers at Yale University conducted a study using functional magnetic resonance imaging techniques.

About 50 percent of obese people and 30 percent of those who are overweight were prone to so-called "excessive activation", the study found.

"The right combination of tastes triggers a greater number of neurons, getting them to fire more," said Kessler.

"The message to eat becomes stronger, motivating the eater to look for even more food," he added.

Kessler said: "Many of us have what's called a 'bliss point' - the point at which we get the greatest pleasure from sugar, fat or salt.

"As more sugar is added, food becomes more pleasurable until we reach the bliss point, after which it becomes too sweet and the pleasure drops off."

Source: ANI
ARU
Advertisement

Advertisement
News A-Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
What's New on Medindia
World Heart Day in 2022- Use Heart for Every Heart
Anemia among Indian Women and Children Remains a Cause of Concern- National Family Health Survey-5
H1N1 Influenza Prevention in Children: What Parents Need to Know
View all
Recommended Reading
News Archive
Date
Category
Advertisement
News Category

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.

More News on:
Processed Foods Why Do We Eat - Nutrition Facts Diet Lifestyle and Heart Disease Lifestyle Modification: No Big Deal! Healthy Living Hunger Fullness and Weight Control Label Lingo on Food Items: Decoded Tips for Healthy Fasting During Ramadhan Top Diet Foods that Make you Fat Top Food for Dieters 

Most Popular on Medindia

Post-Nasal Drip Blood Donation - Recipients Vent Forte (Theophylline) The Essence of Yoga Turmeric Powder - Health Benefits, Uses & Side Effects Diaphragmatic Hernia Drug - Food Interactions Daily Calorie Requirements Color Blindness Calculator Find a Hospital
This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use
×

Junk Foods Are Designed To 'Make You Want To Eat More Of It' Personalised Printable Document (PDF)

Please complete this form and we'll send you a personalised information that is requested

You may use this for your own reference or forward it to your friends.

Please use the information prudently. If you are not a medical doctor please remember to consult your healthcare provider as this information is not a substitute for professional advice.

Name *

Email Address *

Country *

Areas of Interests