Something as ordinary as the mobile you're clutching in your hand right now can speak volumes about your personality traits - or so new research informs us.
You won't like gardening if you have an iPhone, and travelling via planes might not be your thing in case you own a Samsung handset-these are just some of the observations researchers made after finding that mobile phones reveal quote a lot about one's personality.
iPhone users believe computers give them more control over their lives. They love entertaining at home, but wouldn't be caught dead in the garden.
Samsung devotees tend to be conservative dressers, aged over 50, who avoid air travel and don't like taking risks.
The personality traits have been revealed in comprehensive reports into mobile phone brands prepared by Roy Morgan research.
The studies, which polled the preferences of more than 20,000 Australians in the 12 months to July, unveiled surprising differences among owners of various mobile phone brands.
They provide a snapshot of everything, from how much mobile users earn to how they use their phones and attitudes to work, rest and play.
Samsung users have an average income of about 34,000 dollars.
The 35 to 49-year-old, email-loving BlackBerry fanatics earn more than 100,000 dollars.
They are more likely than other mobile phone users to have entertained friends and relatives in the past three months, are regular moviegoers, video gamers and newspaper readers.
SonyEricsson owners place a high importance on having a full social life and are fond of fast food.
Roy Morgan's Andrew Braun said many variables drew users to certain phone brands, from functionality to slick marketing and voice and data deals.
"The actual marketing is critical to all this and why people take them up," News.com.au quoted him as saying.
There are now more mobile phones in Australia than there are people, with the number of handsets rocketing from 10 million in 2000 to more than 22 million, one for every man, woman and child.