A live cookout session has been organized to promote the use and consumption of US Cranberries in India with Chef Vicky Ratnani by the Cranberry Marketing Committee (CMC) to make festive dishes healthy.
Every year the festive season is packed with lots of extravagant foods that contain high amounts of calories. Foods like mulled wine, liqueur drinks, sweets, cookies, and plum cake are sure to increase weight during this season.
Chef Vicky Ratnani at this event showed some festive recipes with a healthy twist of Cranberries, cutting down on the calories and making sure to make them nutritious. The program was organized at 'The Bandra Project By Pizza Express' in Mumbai.
"Today's millennial consumers are putting health at the front and center of their food needs and are looking at the promise of berries, roots, leaves, and seeds to lead a healthy life. Due to this changing behaviour and awareness, a lot of international super food such as US cranberries are making inroads to Indian palettes. Looking at this huge market opportunity, Cranberry Marketing Committee, USA (CMC) is taking a series of initiatives to create awareness among Indian consumers about cranberries' health benefits and usage. This cook out event is a step forward in raising positive awareness among Indian consumers about US Cranberries," said Ankur Bisen, Senior Vice President, Technopak.
Currently, the Premium food segment accounts for about 25 percent of the total packaged food market and is growing annually at 10 percent.
Cranberry Marketing Committee, USA (CMC) is taking initiatives to create awareness among Indian consumers about health benefits of cranberries and their use.
'Vicky's Cranberry Kitchen' is the name of the cook out session that is one of the initiatives taken by CMC. They wanted to educate the consumers and to create awareness.
Indian chef Vicky Ratnani during the live US cranberry recipe demonstration said, "Myriad health benefits of U.S. Cranberries are being recognized increasingly and we are constantly innovating with food to integrate them into diets year round. These nutrition-packed pearls of nature not only add visual appeal to my recipes, but also make them delicious and healthy. Their versatility as an ingredient allows me to use them for a variety of dishes, from bakes and sauces to juices and soups and I am always experimenting with them in my food to elevate its health and nutrition quotient."