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Fashion and Fitness Combo: New Smart Swiss 'Watch' to Track Your Fitness

by Thilaka Ravi on June 25, 2014 at 10:10 AM
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Fashion and Fitness Combo: New Smart Swiss 'Watch' to Track Your Fitness

Smart gadget specialty firm Withings has combined fashion and fitness by introducing a fashionable Swiss-made time piece that doubles as your fitness tracker.

The French company billed "Activite" as a chic watch with computing brains to track steps taken, calories burned, distance traveled, and sleep patterns.

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"Our mission is to inspire health," Withings chief executive Cedric Hutchings said in a release.

Fitness has been a hotspot in the budding trend of wearable computers, with activity monitoring bracelets or pendants such as UP24 and Fitbit finding success in the market.
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Consumer electronics titans such as Sony, Samsung, and LG have stepped up with smart watches boasting fitness tracking capabilities.

Apple built a Health Kit into the newest version of the software powering iPhones and iPads, adding fuel to rumors that the California company plans to release a smart watch of its own.

"Activite" was created by designers in Paris in a spirit of "reinterpreting classical time pieces."

It use Bluetooth connectivity to synch with Withing Health Mate applications on Apple smartphones or tablets.

"Activite" will be priced at $390 when it is released later this year, according to Withings.

Since being founded in 2009, the firm has become best known for a smart bathroom scale that lets people tap into powers of the Internet and smartphones to manage their weight.

Source: AFP
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