An Indian-origin doctor in the UK has launched a new mobile app that allows women to browse and select the right candidate online to father their child. Women can choose men based on a series of traits including height, ethnicity and hair color.
Dr Kamal Ahuja, scientific director of the London Sperm Bank, believes the app is the first-of-its-kind in the world.
"You make all the transactions online, like you do anything else these days. This allows a woman who wants to get a sperm donor to gain control in the privacy of her own home and to choose and decide in her own time. We think this is the first-of-its-kind in the world," says Dr Ahuja.
They can filter applicants by educational level and occupation and read a description of their personality and create an online wish-list.
A payment of 950 pounds, made via the app, is required for a donor's sperm sample, which is then delivered to the fertility clinic where the woman is being treated.
About half of Britain's IVF clinics, including private and the UK's state-funded National Health Service (NHS) institutions, are understood to have registered to use the service.
The app is legal and meets the requirements of the Human Fertilisation and Embryology Authority (HFEA), Britain's IVF regulator.
The London Sperm Bank, which was previously the Dr Louis Hughes sperm bank set up in 1976, was formed when the latter joined forces with the London Women's Clinic sperm bank in 2010.
A statement on its website said 'The London Sperm Bank (LSB) was established to address the acute shortage of donated sperm in the UK. With support from a wide range of altruistic men, we are proud that we are now the largest provider of donor sperm in the UK."