The Shanghai International Exhibition Center in Changning District is showcasing lingerie and adult toy displays, and will also feature lectures by international sexologists on sex history and healthcare.
The exhibition will also feature ancient sexual relics including archaic ceramic models, a 9,000-year-old China Goddess statue and other collections never before displayed by China's Ancient Chinese Sex Culture Museum, according to its executive curator Hu Hongxia.
A majority of the visitors to the three-day event said they were curious to know how the Chinese would react to such an exhibition, as discussions on sex in the country is taboo.
"Shanghai is an international city, so the residents may have more contact with foreigners and more often hear about new opinions. But I guess most of people won't go there because it's not part of their habits to mention sex openly," The China Daily quoted one of the visitors, as saying.
"Sex is a part of being human and good sex is part of a quality life," said Liu Dalin, a renowned sex expert and founder of China's first sex museum in East China's Jiangsu Province.
Statistics released recently by China's sex products sales network revealed that Shanghai ranks are the third biggest consumers sex products, following Beijing and Guangdong.