The Canadian Cancer Society and the Heart and Stroke Foundation have written to PM Narendra Modi, urging to implement the move to introduce 85% pictorial warnings on packaging of tobacco products.
Pamela Fralick, President of the cancer society and David Sculthorpe, CEO of the foundation, have written the letter and routed the letter through the High Commission of India in Canada to resist "lobbying by the tobacco industry".
"Pictorial warnings are especially important for people who are illiterate. The tobacco industry in India has been lobbying your government in opposition to these new larger warnings. We strongly urge you to resist this lobbying. The tobacco industry in India is using the same lobbying tactics and the same misinformation about job loss that the tobacco industry previously used in Canada," the letter said.
Canada was the first country to implement pictorial health warnings in 2001. Their size of the warnings was increased from 50 to 75%.