BharatMatrimony's #BestFriendsForever Study Claims Partners can Become Best Friends

Friendship day is a day for celebrating friendship. To mark the occasion, BharatMatrimony conducted a study which claims that it is possible for partners to become best friends for life. The contest, #BestFriendsForever, launched on social media was aimed to bring together best friends and let them openly converse about finding a partner, marriage and settling down in life. Questions ranged from- 'If a best friend could ever become a partner for life' to 'The importance of becoming good friends with your future partner'.

An overwhelming 7,100 responses were received. When asked to define a best friend, 68% said- 'Someone who cares', 16% opined 'Someone who spends most of his time with you' and another 16% 'Someone who always takes your side'. When asked if a friend of the opposite gender can stay your best friend forever, a majority 90% respondents said yes. When asked if your partner, can become your best friend forever, 74% responded 'yes' and 20% said 'no'.

A research on the responses saw a clear and strong expression of three interesting opinions the respondents spoke about Friendship and Marriage-

1. A married couple can be the best of friends.

2. Best Friends can still remain friends forever even after marrying someone else.

3. It is necessary to be friends first before marrying someone.

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Kaushik Tiwari, head of marketing at Matrimony.com, said, "The BestFriendsForever campaign brought out the friendship bond and was the perfect way for us to celebrate Friendship Day on social media and, most importantly, talk about the crucial decision making process of marriage."

Source-ANI