Truth Anti-smoking campaign has developed a new ad titled "Its a trap" that portrays an Unicorn. The new add is set to premiere on Aug 30 during MTV's Video Music awards.
A puking unicorn will warn youths about the dangers of casual smoking and also about vaping ie, smoking non-cigarette tobacco products. The add is a part of the 'finish-it' campaign that focuses beyond cigarettes and raises awareness about light flavored cigarettes and hookahs.
American Legacy Foundation, which runs the Truth campaign, said, "one in four youth believe that social smoking -- or so-called "light" smoking -- poses no risk."
"Teens want to believe that social smoking is a casual, harmless activity, but very simply: It's a Trap. Our new ad uses pop-culture memes to make the point that no matter what type of tobacco and no matter the frequency, smoking is smoking, and it comes with serious and life-limiting health consequences," said Robin Koval, head of the foundation.
It also said that even one-hour hookah session can be like smoking up to five packs of cigarettes -- and that both the little cigars and hookahs contain nicotine, tar, carcinogens and heavy metals.
"Tobacco products are the ultimate trap. Using the social language on the internet to explain the social behavior of smoking makes it hyper-relevant to youth allowing them to feel like we are talking with them in their vernacular," said Eric Asche, chief marketing officer.
Link for the Video https://www.youtube.com/watch?v=u4srWvLXZRw