Centres for Disease Control launched a new anti-smoking ad campaign on March 30, which targets e-cigarettes users.
The new ad features Kristy (35), a former e-cigarette user who quit smoking cigarettes but ended up using both products instead of quitting. Kristy suffered a collapsed lung, and was diagnosed with early COPD (lung disease) before she quit smoking completely.
The ad warns the smokers who use e-cigarettes as well as traditional cigarettes.
CDC Director Tom Frieden said, "The former smokers featuring in the ad are helping save tens of thousands of lives by sharing their powerful stories of how smoking has affected them. These new real-life ads will help smokers quit, adding years to their lives and life to their years."
CDC's anti-smoking campaign will run for 20 weeks on TV, radio, billboards, online, theatres, magazines and newspapers.