About Careers MedBlog Contact us
Medindia LOGIN REGISTER
Advertisement

63 Percent of Food Advertised on TV Identified as Unhealthy for Kids

by Vishnuprasad on August 8, 2014 at 7:00 PM
Font : A-A+

 63 Percent of Food Advertised on TV Identified as Unhealthy for Kids

Foods such as Kit Kats, Tiny Teddies, Smarties and Coco Pops, which are being advertised to kids as extraordinary health products by private food companies, have reportedly been identified as unhealthy.

An analysis by NSW Cancer Council states that food companies are advertising products to children because they are classified as healthy by their own nutritional standards

Advertisement

It also found that 63 percent of food that appeared in television advertisements was considered unhealthy under Food Standards Australia New Zealand nutrient profiling. Fast foods including McDonald's Chicken N' Cheese burger and KFC's Mint Choc Krusher are also being advertised to children despite not being children's meals.

Researchers examined food advertisements that showed on television between 6am and 9pm over a two-week period to come to this conclusion. They discovered that companies which had signed up to an industry-regulated marketing code were still advertising food that would be considered unhealthy by government standards.
Advertisement

Interestingly, the companies that had not signed up to the voluntary code were more likely to promote healthy food than those that were signatories.

The findings have sparked calls for mandatory regulation in line with government standards. The Australian Communications Media Authority does not permit companies to advertise unhealthy food to children from 7am to 8.30am and 4pm to 8.30pm on Monday to Friday, or 7am to 8.30pm on weekends.

Study author Clare Hughes said this would be more effective in stopping high-sugar and fat foods being marketed to children rather than relying on food companies to comply with voluntary codes and self-regulation.

'The voluntary initiatives can be a bit of an advertising spin in themselves,' Ms Hughes said.

'Children are watching television at times when these initiatives don't apply.'

The NSW Cancer Council campaigns against junk food advertising to children because of the associated cancers linked with obesity, such as kidney, bowel, pancreas, post-menopausal breast, endometrial and esophegal cancer.

The analysis has been published in the industry journal Nutrition and Dietetics.

Source: Medindia
Advertisement

Advertisement
Advertisement

Recommended Reading

Latest Child Health News

Anesthesia Drug Beneficial for Treating Brain Injury in Children
Researchers are studying the effect of ketamine in a large study to identify possible treatment for traumatic brain injury.
Is There a Link Between Pediatric Hepatitis and Common Childhood Viruses?
In kids the clusters of acute severe hepatitis are diminished, but researchers stress parents to pay attention to children's personal hygiene to keep the liver disease away.
 Movement Analysis in Infancy may be Useful for Autism Diagnosis
New study findings advance the understanding of the neural organization of infants' basic visual processing, and its role in the development of autism.
 List of Do's and Don'ts for Vaccination in Infants
What precautions should be taken after vaccination in newborn? Check out some essential dos and don'ts of vaccinating to make informed decisions about their health.
 Virtual Reality Exploring Brain Structure Changes in Autism
Virtual reality-based imaging system provides crucial information to understand dynamics of brain network linked to behavioral abnormality of autism.
View All
This site uses cookies to deliver our services.By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use  Ok, Got it. Close
×

63 Percent of Food Advertised on TV Identified as Unhealthy for Kids Personalised Printable Document (PDF)

Please complete this form and we'll send you a personalised information that is requested

You may use this for your own reference or forward it to your friends.

Please use the information prudently. If you are not a medical doctor please remember to consult your healthcare provider as this information is not a substitute for professional advice.

Name *

Email Address *

Country *

Areas of Interests