A recent survey by Prosoy shows that Soy milks, yogurts and desserts grew by 22 per cent in 2004 and shows that people have become even more health-conscious and more aware of food intolerance and allergies.
Researchers say that based on the current trend sales are further expected to grow in the next three years. According to the survey researchers also say they have tracked well over 130 new product introductions of Soya-based drinks & desserts, meat-free including tofu product launches in 2004 in 8 European countries, innovations playing a very important role in the market growth, shows the report.
The availability of new based-based milk products and meat-free concepts in the chilled sections of supermarkets has had a very positive effect on the consumer demand. More than 100 new products were launched in Europe last year, an increase of 54 per cent when compared to 2003. Many new companies have also entered the marketplace most of them being dairy companies who have also started adding based to their dairy drinks and desserts.
Thus researchers say that such development shows that not only existing consumers, but also new consumers are attracted by this healthy food, hence market entry of newer manufacturers would only contribute to future market growth.