Sweatworking is proving to be increasingly fashionable in the UK. The former is a US concept, which involves networking while working out.
The New York Times had reported earlier that business people are taking clients to the gym instead of entertaining them with drinks and meals out. Spinning classes (hard pedaling on a stationary bike) are particularly popular because participants can exercise at their own pace.
AdvertisementBritish health clubs, already equipped with cafes and Internet access, say they are witnessing a similar trend, the Independent reported.
According to David Petersen, regional manager for Fitness First's London clubs, customers take business associates along to personal training sessions. One member even conducted a job interview at the gym.
Fitness First will soon launch a structured breakfast networking meeting at one central London club.
After making introductions, attendees will do a spinning class before heading to the juice bar for more networking. If successful, the idea could be introduced in the chain's other gyms.
The rival gym firm LA Fitness says it has already responded to demand from companies for free guest passes by including them in corporate packages, demand for which increased 60 per cent last year.
However, Michelle Mone, founder of the lingerie brand Ultimo, said that while sweatworking sounded interesting and was a different way of entertaining clients, the gym was a place where a lot of people go to unwind and recharge their batteries.
"It may not be the best place for a business meeting but a lot of good ideas can come when you're exercising, so it may be worth trying as a teambuilding challenge with colleagues," she said.
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