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Sweet nothings: A fruitful option to assuage the sweet tooth

by Medindia Content Team on July 27, 2006 at 8:23 AM
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Sweet nothings: A fruitful option to assuage the sweet tooth

If you belong to the ubiquitous cult of sweet toothed people, it is very likely that you could even climb a tree to pluck a fruit, incase there isn't one in your reach. A new study has shown that people with an inclination for sweets tend to consume more fruits than those who prefer salt and spice.

Brian Wansink, a Cornell marketing professor who led this research felt that it is imperative to go into the triggers that dictate preferences and consumption of various foods.

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The research was conducted on a random sample of 2,000 North Americans to ascertain the nature of eating habits. The finding suggested that people who showed a preference for candy, cakes, and sweets portrayed a tendency to eat more fruit than those who prefer salty foods.

The researchers feel that the study could be used as an input to encourage fruit eating among kids and adults with a sweet tooth, as a measure to ward off obesity.

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