British sex toy company, SexShop365, has come out with a new vibrating bike seat cover, called Happy Ride, which promises to make a bike ride even more pleasurable

It comes equipped with a discreet control to either raise or lower the vibration and is supposed to be relatively quiet.
The product costs roughly around 37 dollars.
According to a study by BikesBelong.org, even though biking is the second most popular outdoor activity in the United States, it’s about to get more of attention.
Source-ANI
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