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US Thanksgiving Dinner Cost Down 4% Due to Pandemic, says Survey

by Colleen Fleiss on November 26, 2020 at 11:26 PM
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US Thanksgiving Dinner Cost Down 4% Due to Pandemic, says Survey

From last year, the average cost of this year's Thanksgiving dinner declined by 4 per cent, revealed a recent survey released by the American Farm Bureau Federation (AFBF).

"The average cost of this year's Thanksgiving dinner is the lowest since 2010," said AFBF Chief Economist Dr. John Newton.

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"Pricing whole turkeys as 'loss leaders' to entice shoppers and move product is a strategy we're seeing retailers use that's increasingly common the closer we get to the holiday," Newton said.

The centerpiece on most Thanksgiving tables -- the turkey -- costs less than last year, at $19.39 for a 16-pound bird, according to the survey. That's roughly $1.21 per pound, down 7 per cent from last year.

The shopping list for the informal survey includes turkey, stuffing, sweet potatoes, rolls with butter, peas, cranberries, a veggie tray, pumpkin pie with whipped cream, and coffee and milk, all in quantities sufficient to serve a family of 10 with plenty for leftovers.

Source: IANS
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