"Pricing whole turkeys as 'loss leaders' to entice shoppers and move product is a strategy we're seeing retailers use that's increasingly common the closer we get to the holiday," Newton said.
‘The average cost of this year's Thanksgiving feast for 10 remains affordable at $46.90, or less than $5 per person, the survey showed. This is a $2.01 decrease from last year's average.’
The centerpiece on most Thanksgiving tables -- the turkey -- costs less than last year, at $19.39 for a 16-pound bird, according to the survey. That's roughly $1.21 per pound, down 7 per cent from last year.
The shopping list for the informal survey includes turkey, stuffing, sweet potatoes, rolls with butter, peas, cranberries, a veggie tray, pumpkin pie with whipped cream, and coffee and milk, all in quantities sufficient to serve a family of 10 with plenty for leftovers.
Source: IANS
