Study Says Banning Junk Food Ads Helps Control Child Obesity

by Rajashri on Aug 24 2009 11:41 PM

A study by Deakin University health researchers says that banning junk food ads will help control child obesity and also reduce health care costs in the long run.

"Banning TV junk food ads was the highest impact and most cost-effective intervention to reduce childhood obesity that we have modelled to date," said Boyd Swinburn, professor of population health at Deakin. "It would not only reduce childhood obesity but it would do so in an equitable way affecting all children and it would eventually result in savings to the taxpayers of $300 million."

The researchers analyzed a number of methods including reducing the number of junk food ads during peak hours when children watch television. The found that banning these ads may help control the weight in kids.

The details of the study are published in the latest issue of the International Journal of Obesity.